ready   steady

ready steady

packaging design / exhibit design

displayed truths / God created the world, with money you get everywhere,  free to choose death

Ready Steady is the supermarket where truths are sold: just grab an item, scan it on the automatic cash desk and you’re done, the truth is yours to keep!

Regrettably, every truth comes with a boulder... Opening the package will reveal two books, one pro and one against the truth you decided to believe in. Will a reading change your mind?

Ready Steady is the supermarket where truths are sold: just grab an item, scan it on the automatic cash desk and you’re done, the truth is yours to keep!

Regrettably, every truth comes with a boulder... Opening the package will reveal two books, one pro and one against the truth you decided to believe in. Will a reading change your mind?

gallery

candy wraps
closed candies detail
candy wraps

brief

Design and produce a physical and interactive artifact that explores the themes of faith and truth by branching out into the ideas of speculative design.


concept

The project addresses the role of truth and belief in human society by imagining a fictional supermarket that sells common beliefs for free.

The user can grasp and hold on to a truth. However, believing is not as easy as buying a ready meal at the supermarket, so by opening the box the user will be presented with two readings to deepen their knowledge.

year / 2019

role / logo design, packaging design, color design, 3D models and renderings, social feed

team / Silvia Concu, Elena Gibelli, Lorenzo Maffei, Margherita Magatti

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