Papagà are joyful and natural premium candies, delightful for adults and children alike.
The candies come in three tropical flavours: mangostin, passion fruit and papaya.
Every candy wrapper is printed with an illustrated scene: you can store the wrappers in the box to collect them or use them as storytelling props!
Papagà are joyful and natural premium candies, delightful for adults and children alike.
The candies come in three tropical flavours: mangostin, passion fruit and papaya.
Every candy wrapper is printed with an illustrated scene: you can store the wrappers in the box to collect them or use them as storytelling props!
gallery
brief
Design an artifact that translates the themes of "The Parrot" from "Italian Folktales" by Italo Calvino.
concept
"The Parrot" is a frame story that contains other narratives. This is why it can be extended by the narrator at will.
Because of this peculiarity, we decided to design a fictional candy brand
— the frame story — that contains narrative snippets — the paper wraps— based on Propp's narrative functions. The wraps recombine in virtually infinite tales and can be collected.